Numeric Domains

Google sees surge in Web use on hot mobile phones

"We have very much hit a watershed moment in terms of mobile Internet usage," Matt Waddell, a product manager for Google Mobile, said in an interview. "We are seeing that mobile Internet use is in fact accelerating...."We are actually seeing a 20 percent increase in the number of searches by people,"Reuters reports that the numbers continue to grow steadily.

Now if we could just get the Googleratti to use and promote access to their mobile Web site using 466453.com (14 dial pad inputs) instead of mobile.google.com (36 dial pad inputs), we'd be away to the races.

Stop the Presses! "Experts Predict Cell Phone Revolution"

Among the tasty morsels gleaned from this years World Economic Bunfest comes these juicy insider tidbits. And from no less a luminary than the grillionaire grand poobah of Google himself, Mr. Eric Schmidt.

Extolling the virtues of how the mobile Internet will eventually let advertisers tailor messages based on a user's location, Mr. Schmidt proffered these keen observations:

    "After all, they know where you are. You're driving along and it says, 'Eric, you had pizza yesterday and there's a hamburger stand on the right.' In theory location-based advertising will be a very good business and useful to the end user,".

    Schmidt was upbeat about the changing industry, predicting "a huge revolution."

    "It seems obvious that advertising, that works so well on the traditional Internet, should also work well on the mobile Internet,".

    "We need to create that framework in which the really creative people can build (mobile) applications that none of us can even imagine. That is the recreation of the Internet, the recreation of the PC story and it's very exciting. It'll happen in the next year. It will be big."

I betcha it's these kinds of insights that make Google huge and big.