FT.com
Vodafone yesterday made an aggressive push to generate more revenue
from mobile internet services by slashing prices in the UK, one of its
core European markets.
The move came as Vodafone indicated it should generate £2bn of revenue from mobile data services in 2007-08, which would be an increase of about a 40 per cent on the previous year.
Vodafone is looking to offset falling revenue from mobile phone calls with rising sales from data services, such as web surfing on handsets.
Consumer adoption of mobiles offering internet access is rising significantly and increasing numbers of consumers and businesses are buying datacards that provide wireless internet access for laptops.
Arun Sarin, Vodafone's chief executive, said the UK move could be followed in other countries. "We are obviously trying to stimulate the market," he added.
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