Among the tasty morsels gleaned from this years World Economic Bunfest comes these juicy insider tidbits. And from no less a luminary than the grillionaire grand poobah of Google himself, Mr. Eric Schmidt.
Extolling the virtues of how the mobile Internet will eventually let advertisers tailor messages based on a user's location, Mr. Schmidt proffered these keen observations:
"After all, they know where you are. You're driving along and it says,
'Eric, you had pizza yesterday and there's a hamburger stand on the
right.' In theory location-based advertising will be a very good
business and useful to the end user,".
Schmidt was upbeat about the changing industry, predicting "a huge revolution."
"It seems obvious that advertising, that works so well on the
traditional Internet, should also work well on the mobile Internet,".
"We need to create that framework in which the really creative people
can build (mobile) applications that none of us can even imagine. That
is the recreation of the Internet, the recreation of the PC story and
it's very exciting. It'll happen in the next year. It will be big."
I betcha it's these kinds of insights that make Google huge and big.
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